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Unlock the Value of Planogram Data: A New Frontier for Retailer and CPG Collaboration

Unlock the Value of Planogram Data: A New Frontier for Retailer and CPG Collaboration

Over the past two decades, the value of shared data at the retailer-CPG interface has been proven time and again. Data-driven retailers…
Go to the profile of Nick Theodore
Nick Theodore
Shopper Behaviour in Inflationary Times: Brands vs Supermarket Private Brand

Shopper Behaviour in Inflationary Times: Brands vs Supermarket Private Brand

Note: this article is an extract from a workshop by VST. If you’d like to book a workshop for your brand or category, please get in touch…
Go to the profile of Nick Theodore
Nick Theodore
Over half of the UK label themselves concerned about the rise in cost-of-living — what should you…

Over half of the UK label themselves concerned about the rise in cost-of-living — what should you…

We’re approaching the worst recession in decades. Following on from a pandemic (or potentially into the next stage of it), supply-chain…
Go to the profile of Nick Theodore
Nick Theodore
Introducing: Planogram Publisher

Introducing: Planogram Publisher

Imagine as a CPG brand if you could zoom into any grocery store and view where your product is and what it’s sat next to.
Go to the profile of Nick Theodore
Nick Theodore
Testing times: 6 themes from VST testing in 2021

Testing times: 6 themes from VST testing in 2021

Most years are dynamic in CPG strategy, but this year has been one of the busiest. If 2020 was defined by ‘stay at home’ orders and a rush…
Go to the profile of Helen Davis
Helen Davis
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